PREREQUISITE: GCDN3031, GRADE OF C OR BETTER
With an emphasis on communication and advanced design problems, this course will focus on the development of clear, appropriate, dynamic and efficient branding through a systems approach to design. It will begin with the detailed study of the brand and brand identity, and culminate in the development of an integrated branding program. A high degree of conceptual, aesthetic and technical ability will be required for successful completion of this course.