SPRING 2021
This course investigates the many ways that branding seeks to engage consumers in a digitally dominant environment. Through the study of various theories and applications, students will learn how to create personalized and memorable experiences for digitally-dominant consumers. Project work will focus utilizing multiple forms of digital media with a strong emphasis on storytelling, personalization, and authenticity as methods to engage target audiences. This course will emphasize the UI/UX design process, building further skills in user research, scenario development, and both rapid and refined prototyping skills.