Graphic Design

A survey of world art from prehistoric to late Gothic eras as well as an examination of the interaction of the social, political and economic forces that effected the production and appearance of such arts as painting, sculpture, architecture and the minor arts. Lectures, slides, discussion and field trips are utilized.

This course will provide a survey of world art from early Renaissance to the present day. Emphasis is on cause and effect in the various historical and technological developments of art. Lecture, discussion, slides, film strips and field trips are part of the course.

A survey of the history of graphic design from the invention of writing to the twentieth century. Emphasis will be given to the evolution of graphic communication and will include the origins of printing and typography. The impact of the industry on visual communication and the development of modern graphic design will also be presented.

The course attempts to make the student more aware of the medium as well as its place in the development of our culture. While the approach is historical, emphasis is placed upon development of the student's visual literacy. Additionally, important topics such as censorship and film propaganda are discussed. Cross-listed with GCDN3016

A survey of modern art from the 19th century to the present day. This course explores the revolutionary forms, methods and media invented by contemporary artists to continually defy our expectations of what art should be.

This course explores the responsibility of design to shape the human experience. The ubiquitous nature of design will be analyzed through a variety of past and present contexts and as both a social and cultural force. Studio practices will introduce students to visual techniques that will deepen the understanding of the impact design has on shaping the world around us.

This course introduces students to the fundamental techniques of photography, including composition, lighting, and exposure. The course will cover the basic functions of smart phones & tablets and software. Images and issues in the History of Photography as well as in contemporary fine-art photographic practice will be explored. Aspects of black-and- white photography and printing will be included but, this is a digital photography course and working in a darkroom is not included. The course culminates in a final project which requires students to display their technical knowledge while creating a visually coherent group of images. Students must provide their own smart phone or tablet or DSLR camera and portable drive to take the course. (SLAE)

As an element of design, color defines the world around us. We react to it both physically and emotionally throughout our lives. This course will provide students with a broad understanding of color, encourage color awareness, and provide a basis for the creative and confident use of color. (SLAE)

The creative process is the process of change, of development, of evolution in the organization of subjective life â?? whether individually or within a community/society. This course provides students with an interactive educational journey toward the understanding that creative thinking is not an option in todayâ??s world, but a survival skill â?? regardless of academic discipline or career path. Through identiď¬�cation, investigation, application, and analysis of various creative thinking tech-niques, students will gain the knowledge and conď¬�dence required to actively engage in positive approaches for solving problems.

The creative process is the process of change, of development, of evolution in the organization of subjective life â?? whether individually or within a community/society. This course provides students with an interactive educational journey toward the understanding that creative thinking is not an option in todayâ??s world, but a survival skill â?? regardless of academic discipline or career path. Through identiď¬�cation, investigation, application, and analysis of various creative thinking tech-niques, students will gain the knowledge and conď¬�dence required to actively engage in positive approaches for solving problems.

Students explore visual art as expressed in forms that impact our daily lives. Students will have an appreciation of aesthetic elements in functional form, various design principles, underlying visual communication, and cultural identities as manifested in visual art. The course will enable students to understand that--rather than being an isolated category of objects in a museum-- art exists as a meaningful reality in what we see, read, and use.

This course consists of directed studio art experiences with a variety of medium/technique, specifically designed for non-art and non-design majors. Students use a range of conceptual approaches for evolution of creativity and artistic skill. (SLAE)

This course provides an exploration into digital image creation and manipulation. This is an introductory course with no prior design experience necessary. Students will learn and explore the elements and principles of design and the design process. Computer design software (rastor and vector) will be introduced and explored. Students will experience the studio process of creating digital art and design (meeting them at their own level), explore relevant software, use cameras to generate their own imagery, manipulate images, and learn about composition, printing and presenting their work.

Design thinking teaches various research, synthesis, and iterative design techniques which focus on human and user-centered problem solving. Students will learn how to understand and define a design problem in a framework of thinking that inspires solutions generated with informed creativity. Students will grasp various techniques for brainstorming, prototyping, and problem solving that focus the users? needs to the core of the design process.

This course centers on the development of a capstone project. In consultation with faculty and peers, students will create a content-driven project that demonstrates their ability to identify, research, self-author and implement within the identified problem space. The outcome can be solution oriented or a scholarly analytical work about design. The course will culminate with a final professional presentation.

A study-workshop in the language of drawing, including practice in expression and communication in various media utilizing principles of line, tone, gesture, exaggeration and lighting. Cross-listed with IDSN1023

This course will prepare students not majoring in graphic design to work in a creative team environment toward the production of digital communication materials and graphics, and will introduce students to the web as a design vehicle for publishing and advertising.

An introductory course in design process, the principles of design and their application to studio projects. This course establishes a framework form which to explore the connection between the foundations of design and complex discipline-specific design problems. Cross-listed with IDSN1060

PREREQUISITE: GCDN1060 AND IDSN1060, GRADE OF C OR BETTER This course builds upon Foundation Design I, as an introductory course in design process, the principles of design and their application to studio projects, with a focus on color theory through both two- and three-dimensional design. This course continues to establish a framework from which to explore the connection between the foundations of design and complex discipline-specific design problems. Cross-listed with IDSN1062

Introducton to digital image making. Students will explore industry software and apply foundational design concepts and vocabulary to a range of visual communication projects. Course content and project work will introduce both vector and raster image creation. Studio practice/projects will concentrate on exploring, understanding and applying the design process (research, brainstorming, design, critique, technical, execution.) Emphasis will be placed on concept development and the integration of fundamental design concepts (the elements and principles of design, heirarchy, composition, etc.) into studio design projects.

PREREQUISITE: GCDN1070 AND DSGN2005, GRADE OF C OR BETTER Advanced digital image making. The course will provide advanced practice of digital image creation, manipulation and production using professional, industry- standard software. Course content and project work will build upon foundational knowledge of the design process, industry software, (both vector and raster) and methods attained in Image Making I. Assignments will require in-depth inquiry into the design process, methods, visual communication and technical design solutions. Studio practice will emphasize visual communication strategies as they combine with other elements of graphic design such as heirarchy, typography, color, layout and composition. Students will develop their ability to apply vocabulary and the the design process through research, critique and the iterative design process. This course runs in tandem with Foundation Design II.

This course will prepare students not majoring in Graphic & Communication Design to understand, create and edit correct image types that can be used for web sites. The class will explore design theories specific to web design while introducing software applications specific to creating still images for web sites.

This course is intended to provide an opportunity to explore Mac computer art. The students will experience the computer studio process of creating art in relevant software, using a digital camera to manipulate images and final image animation. The effect of styles, techniques and art movements on computer images will be explored. Attention will be given to archival inks and paper. Lecture and video will provide an introduction to the new and brief history of electronic images.

This course will focus on the integration of type and image in page layout while also introducing design industry standards for print production. Various page layout and print production solutions will be explored utilizing professional industry software.

PREREQUISITE: GCDN1060, GCDN1071, GCDN1062, GCDN1070, ISDN1060, GRADE OF C OR BETTER This course will explore, define and analyze the thinking strategies utilized in the profession of graphic design. Creative exercises, brainstorming and ideation models, information gathering, research projects and collaborative work will help students to understand and practice the processes and problem-solving strategies by which intelligent design solutions are reached.

This class will introduce the student to the techniques and methods of watercolor & pastel. The course places primary emphasis on the handling of the media.

PREREQUISITE: GCDN1060, GCDN1071, IDSN1060, GCDN1062, GCDN1070, GRADE OF C OR BETTER This course introduces students to the basics of typography as the backbone of Graphic Design. By studying the anatomy of a letterform, typographic history, classifications, typeface recognition, hierarchy and terminology, students learn to organize typographic compositions and systems in order to communicate intellectual and expressive meaning. Students explore the typographic form through both hand-rendered and digital mediums using industry standard software.

This course will explore digital capture and handling of photographs enabling the student to master the technical aspects of digital image capture. Students will learn techniques for editing and enhancing photographs, become familiar with photography's various roles: art form, journalism, advertising and will produce a portfolio of quality color and black and white prints from digital files. This course is for design majors only.

PREREQUISITE: GCDN2008, GRADE OF C OR BETTER This course investigates design principles and concepts, incorporating them into the foundations of graphic design. The student is introduced to the language and processes used to achieve effective graphic design. Through investigation of core graphic design principles, concept development, language and processes; students explore both formal and expressive techniques for successful and effective integration of image and type.

Introduction to user experience design. This course will Introduce students to foundational theories for visual design and accessibility, information architecture, user interface design, prototyping techniques, and various publishing requirements. Students will be introduced to a range of digital media formats and applications in order to establish familiarity with UX design problems. Students will learn and apply the theory and application of UX design including research, problem identification, concept building and prototyping.

PREREQUISITE: GCDN1023, GCDN1070, GCDN1071, GRADE OF C OR BETTER This course places an emphasis on thorough experimentation of image-making techniques including hand, digital and a combination of those. It will provide students with an in-depth knowledge of current and past illustrators and give them skills to create concept-based imagery. Emphasis is placed on communicating specific messages to targeted audiences in order to understand the relationship between Illustration and Graphic Design.

An in-depth study of the symbiotic relationship between words and images and the importance of integrating text with visual information to achieve professional results. Emphasis will be placed on the juxtaposition of image and text in order to produce coherent design. Problems will focus on concept generation and problem solving.

PREREQUISITE: GCDN2016, GRADE OF C OR BETTER Effective execution of exterior photography work. Through exploring a variety of exterior shooting conditions such as lighting, concept, compositional strategy, technical requirements, and advanced editing technique, students will learn to integrate core photography concepts into successful and effective skillset specializing in exterior photography. This course will require off campus travel. Prereq: GCDN2016

PREREQUISITE: GCDN2016, GRADE OF C OR BETTER This course will explore various aspects of portrait and product photography, making extensive use of lighting technique and equipment in an examination of both natural and artificial lighting environments. The course is intended to provide additional tools, techniques and insights into image production and development for the Graphic Design and Communication Design major.

This course will prepare students not majoring in Graphic & Communication Design to understand, create and edit correct advanced image and animations that can be used for web sites. The class will explore design theories specific to web design while introducing software applications specific to creating motion images for web sites.

PREREQUISITE: ENGL1012 OR ENGL1012H This course will explore various writing techniques that are specific to the fields of Graphic & Communication Design and Interior Design and will include: copy and headlines, press releases, web page texts, television & radio commercial messages, design briefs and presentation notes. Students will learn effective ways to make presentations to clients in both individual and creative team situations, as well as practice their ability to articulate design concepts to an audience. In addition to being beneficial to Graphic Design and Interior Design students, the course could be offered to marketing, information systems technology and other programs beginning in the fall of 2010. Cross-listed with IDSN3010

PREREQUISITE: GCDN2016, GRADE OF C OR BETTER This course will study concepts, processes, and techniques related to the effective execution of interior photography work. Through exploring a variety of interior shooting conditions such as types of lighting, concept, compositional strategy, technical requirements, and advanced editing technique, students will learn to integrate core photography concepts into successful and effective skillset specializing in interior related photography. This course will require off campus travel. Prereq: GCDN2042

The course attempts to make the student more aware of the medium as well as its place in the development of our culture. While the approach is historical, emphasis is placed upon development of the student's visual literacy. Additionally, important topics such as censorship and film propaganda are discussed. Cross-listed with ARTH3016

PREREQUISITE: GCDN2021, GRADE OF C OR BETTER Further development of the ideas, techniques and principles studied in GCDN2012. Emphasis is placed on polishing and advancing basic typography skills through the study of typography in publication design, i.e., multiple page design as it relates to layouts for books, booklets, brochures and magazines. Format and design for continuity is stressed.

This course is designed to provide students in the professional areas with training in preparing and giving professional presentations. Students will develop skills in audience/client assessment, research, presentation design and development, using presentation tools and presentation evaluation.

PREREQUISITE: GCDN3041 AND GCDN3031, GRADE OF C OR BETTER This course will investigate the digital preparation of images and files for print publications. Students will learn some history of printing processes and how we arrived in the current digital workflow. Students will develop an understanding of color separation, color modes, and calibration. In preparing files, page layout programs will be explored and how fonts, trapping, and pdf conversion can be maximized for efficiency.

Advanced Web Design continues to concentrate on the principles of design, development, and implementation of web-based solutions. Students in this class will focus primarily on the strategic efforts of constructing entire websites from the ground up - working individually and as part of a team.

PREREQUISITE: GCDN2021, GRADE OF C OR BETTER This course will focus on information organization and complex hierarchies, in order to reach conceptually and aesthetically sophisticated design solutions. Particular emphasis will be placed on research, investigation, rigorous brainstorming and organizing a large quantity of information in order to reach content-heavy, visually-engaging solutions. Prereq: Successful completion of Mid-Collegiate Review.

PREREQUISITE: GCDN2016, GRADE OF C OR BETTER The goal of this course is to offer an ever-changing topic of for specialized study in photography. Each time it runs it will feature a special topics class that will have its own course description and objectives based upon the topic(s) being covered. This elective will continue to rotate special topics classes for the first few years of its sequence upon which time the department may consider a permanent series of electives that can compliment the minor. Prereq: GCDN2016

PREREQUISITE: GCDN3031, GRADE OF C OR BETTER With an emphasis on communication and advanced design problems, this course will focus on the development of clear, appropriate, dynamic and efficient branding through a systems approach to design. It will begin with the detailed study of the brand and brand identity, and culminate in the development of an integrated branding program. A high degree of conceptual, aesthetic and technical ability will be required for successful completion of this course.

PREREQUISITE: GCDN2021, GRADE OF C OR BETTER The course is an introduction to the elements and principles of design for packaging, retail display and branded environments, with an emphasis on visual communication for three-dimensional design.

PREREQUISITE: GCDN2029, GRADE OF C OR BETTER This course is an advanced study in user experience design which builds upon the foundation and application of UX design and theory from User Experience Design I. Students will further develop skills in research, problem identification, concept building and prototyping with an emphasis towards solving complicated 'user-centric' design problems. Studio work will require solutions that demonstrate advanced consideration to information architecture strategy, design patterns, responsive screen design, and high-fidelity prototyping.

This course is an advanced study of multimedia and video design, theory and application for upper level Design students. Taught primarily on a MAC platform, this course utilizes software for digital video production. Class assignments will be closely related to GCDN3041 Graphic Design III, which will be taken concurrently during the second semester of the Junior year. The courses will be interrelated in terms of theory as well as outcome assessment.�

PREREQUISITE: GCDN2042 AND GCDN3012, GRADE OF C OR BETTER The goal of this course is to offer an ever-changing topic of for specialized study in photography. Each time it runs it will feature a special topics class that will have its own course description and objectives based upon the topic(s) being covered. This elective will continue to rotate special topics classes for the first few years of its sequence upon which time the department may consider a permanent series of electives that can complement the minor. Prereq: GCDN2016

This course combines the two elements that result in publication: writing and layout. Intended for prospective designers as well as writers, the course will educate students in how words and images work together; functional art in action; font and publication personalities; logo design; newspaper and magazine design; public service publications; newsletters; and the art of popular culture. Formerly cross-listed with ENGL3051.

PREREQUISITE: GCDN2021, GCDN2008, GCDN2010, GCDN2012, GRADE OF C OR BETTER Introduction to the study and practice of Environmental Graphic Design (EGD) with an emphasis on understanding visual communication and information systems for navigating and experiencing the built environment. The course will cover theory and practical application of topics related to EGD including: principles of wayfinding, study of three-dimensional design and exploration of typography, symbols, identity and information design in the public space. Cross-listed with IDSN3053

This course will explore the essential business and professional practices of the design profession. Topics include developing a professional identity package, understanding different types of design employment, strategies to engage and grow in the design industry, design freelance business essentials, and networking and self-promotion strategies.

PREREQUISITE: GCDN2029, GRADE OF C OR BETTER This course investigates the many ways that branding seeks to engage consumers in a digitally dominant environment. Through the study of various theories and applications, students will learn how to create personalized and memorable experiences for digitally dominant consumers. Project work will focus utilizing multiple forms of digital media with a strong emphasis on storytelling, personalization, and authenticity as methods to engage target audiences. This course will emphasize the UX design process, building further skills in user research, scenario development, and rapid and refined prototyping skills.

The design studio class is a full-service, student-run communications/design agency that solely creates work for legitimate, real-time clients. Students who work in the design studio will gain an appreciation and an in-depth understanding of the business of design. To gain acceptance into this course, students must fill out an application and undergo a portfolio review and interview by GCD faculty.

PREREQUISITE: GCDN3012, GCDN2042, GCDN2016, GCDN3040, GRADE OF C OR BETTER This course will provide students with an opportunity to self-author a large body of photographic work building upon one or more of the concepts previously studied in the minor. In addition students will also learn about important professional practice skills such as publishing work both on personal and professional stock sites,continued self-evaluation skills, and how to earn freelance opportunities. This class will culminate in the students producing and presenting a collective body of work for showcase. Prereq: GCDN3012

PREREQUISITE: GCDN4055, GRADE OF C OR BETTER This capstone-level course centers on the development of a semester long independent project. In consultation with faculty and peers, students will focus on creating multi-component, content-driven projects that demonstrate their ability to completely identify, research, self-author and implement in-depth solutions. The course will culminate with a final professional presentation.

SPRING 2021 This course investigates the many ways that branding seeks to engage consumers in a digitally dominant environment. Through the study of various theories and applications, students will learn how to create personalized and memorable experiences for digitally-dominant consumers. Project work will focus utilizing multiple forms of digital media with a strong emphasis on storytelling, personalization, and authenticity as methods to engage target audiences. This course will emphasize the UI/UX design process, building further skills in user research, scenario development, and both rapid and refined prototyping skills.

A practical work experience in a field setting. The student receives credits for work performed.

A second practical work experience in a field setting. The student receives credits for work performed.

An open-ended senior seminar dealing with various aesthetic questions and team efforts in which students act as art director, designer, illustrator, writer, or photographer. Emphasis is placed on educational experiences that enable the student to move from hypothetical design problems to the challenge of working with clients on real jobs. Communication Design majors play a significant role on creative teams.

This course is limited to those few students who have demonstrated an unusual level of ability and an intense commitment to a particular area.

This course involves the exploration of self-promotion strategies necessary for success in the graphic design profession. In consultation with faculty and peers, students will revise and improve upon prior and current projects in order to develop a strong senior portfolio. Through instruction and research, students will learn techniques for effective verbal and visual presentation of their work. This course will prepare graduates for the job market and continued education. The course will culminate with the annual Senior Portfolio Show.